Alana Kennedy is the visionary behind Ochre Sun Group and its innovative range of products. In 2019, she launched Ochre Sun 50+ SPF sunscreen, harnessing the power of native Indigenous botanicals. This groundbreaking initiative laid the foundation for a business dedicated to creating lasting positive impacts for First Nations people and communities.

Today, Alana is on a mission to introduce Ochre Sun to the world, further benefiting rural and regional Australian communities that are vital to the supply chain of her products.

As a proud descendant of the Waanyi Kalkadoon and Eastern Arrernte tribes from North West Queensland, near Mount Isa, Alana draws deep inspiration from her family’s cultural heritage. She is passionate about integrating ancient practices into modern skincare routines, celebrating the richness of plants, rituals, and remedies passed down through generations.

Alana's infectious energy and commitment to bridging millennia-old traditions with contemporary life position her as a leader in Indigenous trade. She serves as the Australian Ambassador for the International Inter-Tribal Trade and Investment Organisation (IITIO), an organisation established in 2014 at the College of Law, University of Oklahoma, to promote the economic rights of Indigenous peoples through inter-tribal trade.

Before founding Ochre Sun, Alana dedicated her career to mentoring and advocating for Indigenous businesses across various roles. She also spent a decade in the beauty and skincare industry, inspired by her mother’s career in the sector. Alana hopes to inspire her daughters through her work with Ochre Sun, creating more opportunities for future generations.

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We are building a community of people committed to rejuvenating ancient pathways that honour the value and heritage of Indigenous communities. Our passion lies in restoring the significance of traditional knowledge and age-old healing practices of Bush Medicine.  Harnessing this knowledge, our products are infused with our unique blend of healing extracts and high-performance sun protection.

Our Commitment

At Ochre Sun, we bring life, purpose, and potential back to remote communities. We are dedicated to revitalising and celebrating traditions, emphasising the significance of holistic well-being through preordained practices.

Our vertically integrated supply chain of Indigenous ingredients, proprietary botanical extracts, and unique processing methods, combined with a deep connection to Indigenous culture, position Ochre Sun as a leader in the industry. This approach transcends traditional B Corp standards, setting a new benchmark for ethical and sustainable business practices.

We offer transparent and authentic high-performance skin care products, infused with sustainably and ethically sourced Indigenous botanical remedies. We take pride in our formulations and the positive impact we create in our communities through our supportive supply chain.

Our mission is to raise awareness of supply chain transparency and the richness of Australian Aboriginal culture by sharing ancient knowledge and providing access to pure, thoughtfully designed ingredients. We deeply value the wisdom embedded in our culture and its unique ability to offer effective solutions for the harsh Australian climate.